Monday, February 14, 2011

While it's more than fast, the Hayabusa is popular with an urban crowd of riders for whom image and lifestyle are just as important as performance. To reach them, we shunned the typical "our bike is so cool" messaging favored by the other Japanese manufacturers and let the audience say it themselves. BusaBeats is a community-based hybrid music contest: an MC battle for lyrical dominance, with the winner riding home on a one-of-a kind customized Hayabusa. BusaBeats is now going into its third year more popular than ever, with some celebrities we can't yet name showing interest. Represent!