EndangeredSavers.com

Capital One wished to take a step back from banking and create a grassroots-style campaign promoting the idea that the act of caring for your money is a precious resource in itself. The "Endangered Savers" are a groundswell of people who view themselves as protectors and guardians of things that are really important—like exercising a little delayed gratification and saving your money to achieve the big goals in life. Users can go to the site for savings advice, the chance to win cash prizes, and even a little humor, with our game show starring comedian Chris Hardwick.

“Put your money towards a good cause—yourself! Support the Endangered Savers.”